Click to enlarge.
Here's the same data plotted on a log chart.
Click to enlarge.
Ouch. The changing trends are not our friends. The exponential trend failed in the mid 1970s. It failed again about 12 years ago. Should it ever fail again, watch out below.
November 16, 2012
Hostess shutdown prompts snack cake buying binge
On Friday, the 82-year-old company announced it will liquidate and fire more than 18,000 workers, saying a nationwide strike by bakery workers forced a shutdown of operations. And consumers stocked up, fearing Hostess treats would disappear forever, though it's more likely the brands will be sold off and returned to the market by new owners. Shoppers at Giant Food and Safeway stores in the Baltimore area were buying large quantities of Hostess foods, both grocers reported.
It's really hard for me to imagine people actually hoarding consumer goods. Then again, maybe not.
And lastly, are Twinkies actually nondurable? I think the jury is still out on that one!
Source Data:
Industrial Production: Nondurable Consumer Goods
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